Czech Republic: Half of Czechs does not drink beer at all or only once a month
Two in five Czechs are regular beer drinkers, while more than half of the Czech population does not drink beer at all or only once a month, a poll by GfK for the MARK/BBDO advertising agency has shown, The Prague Daily Monitor posted June 21.
The agency has named each category to identify typical beer drinkers.
Occasional drinkers who taste beer once a month on average made up 29 percent of the sample. Three-quarters of them were women.
Some 11 percent of respondents were regular drinkers for whom beer "is the axis of life", said Mila Knepr from MARK/BBDO. More than half of them, mostly old men, drink beer every day.
Younger men, on the other hand, fitted the category of "pals", making up 9 percent of the population. "Pals" drink every third day and almost always with friends and not at home.
Another category, lacking a favourite brand, made up 8 percent. These were older men who usually drink at home, and typically once every three days.
"Loyal home drinkers" made up 10 percent. Knepr said they drank bottled beer every other day, and usually preferred one brand. On average, these drinkers, mostly men, are 56 years old.
So-called "sportsmen" had the biggest purchasing power, because they were often consumers with higher education, businessmen and managers. Sportsmen drink two weeks a month on average, and half of the time in pubs or restaurants.
Some 17 percent of respondents said they did not drink beer at all. One in ten respondents were youths who are not allowed to drink.
The poll of 1,300 respondents showed an average beer drinker drinks beer of three brands.
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